{"id":4936,"date":"2010-12-12T19:46:00","date_gmt":"2010-12-12T19:46:00","guid":{"rendered":"https:\/\/onnik-krikorian.com\/new_site\/?p=4936"},"modified":"2023-02-25T12:27:35","modified_gmt":"2023-02-25T12:27:35","slug":"the-media-in-armenia-and-azerbaijan-effective-or-affective","status":"publish","type":"post","link":"https:\/\/onnik-krikorian.com\/new_site\/the-media-in-armenia-and-azerbaijan-effective-or-affective\/","title":{"rendered":"The Media in Armenia and Azerbaijan: Effective or Affective?"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.9.7″ _module_preset=”default” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.7″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” custom_margin=”-25px||||false|false” global_colors_info=”{}”]

Arpine Porsughyan<\/strong><\/p>\n

Many academics argue that the influence of the media is especially strong in environments where citizens depend on a limited number of news sources. In contrast, when citizens have alternative sources of information they are less subject to the potential effects of media. Following this argument, how affective is the media in Armenia and Azerbaijan in establishing an image of the \u201cother\u201d in an environment where over 90 percent of the populations choose television as their primary source of information on current events with over 40 percent choosing family, friends, neighbors and colleagues as their second main source?<\/p>\n

Well, according to the annual nationwide\u00a0Caucasus Barometer<\/a> conducted by the Caucasus Resource Research Centers (CRRC), a rather large percentage of people in both countries appear to agree that the media determines what people think. The figure was 39 percent in Armenia and 59 percent in Azerbaijan. Meanwhile, statistics highlighting the number of people who\u00a0approve or disapprove of friendship between Armenians and Azerbaijanis illustrate that quite well. Only 28 percent of Armenian respondents approve of friendship with Azerbaijanis while just 1 percent of Azerbaijanis approve of friendship with Armenians.<\/p>\n

Moreover, as the same theory on media effect also argues, those with little or no interest in politics are more prone to influence from the media. In Armenia, 37 percent of people are not at all interested or hardly interested in foreign policy. In Azerbaijan, that figure is 64 percent, but what about those who are interested in politics and access alternative sources of information? Academics have something to say about them as well.<\/p>\n

Some argue that those with a strong interest in politics and access to various sources of information are subject to \u201cbiased processing,\u201d the argument being that those that have a strong interest in politics tend to filter information based on their already existing views. Focus groups conducted by CRRC as part of the Eurasia Partnership Foundation\u00a0Unbiased Media Coverage of Armenia-Azerbaijan Relations seem to support this argument. Focus groups participants, as well as active media consumers in the Armenian and Azerbaijani capitals, showed general dissatisfaction with the current state of the media in their respective countries and demanded unbiased media.<\/p>\n

Yet, those same participants held very similar positions on the Nagorno Karabakh conflict, it being the one opined by the State.<\/p>\n

Is there hope? Well, as CRRC\u2019s report,\u00a0Armenian and Azerbaijani International News Coverage \u2013 Empirical Findings and Recommendations for Improvement, suggests, \u201cwhile the media can amplify existing tensions and reinforce differences, it also has the potential to build confidence across existing fracture lines by covering a wider spectrum of issues, diversifying sources, representing more voices than just the elite, and consciously eliminating bias from coverage.\u201d<\/p>\n

Social media projects Onnik Krikorian’s\u00a0have been a great kick start to providing a platform for discussing issues beyond the conflict. After all, we have so much in common to discuss and we share similar concerns. In both countries the biggest concern in 2009 was the need to reduce daily spending in basic expenditures, both are worried about western influence, both perceive poverty as the biggest threat to the world, and in both countries, while generally uncertain, a significant percentage hopes that their children will be better off than they are (CRRC CB, 2009).<\/p>\n

<\/strong><\/p>\n

Arpine Porsughyan is freelance researcher, formerly a Regional Research Associate at Caucasus Research Resource Centers (CRRC), and the co-author of Armenian and Azerbaijani International News Coverage \u2013 Empirical Findings and Recommendations for Improvement.<\/em><\/p>\n

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 <\/p>[\/et_pb_text][dsm_text_divider header=”CONFLICT VOICES e-BOOKS” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_text_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.10.3″ _module_preset=”default” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/onnik-krikorian.com\/new_site\/wp-content\/uploads\/2021\/09\/book-1-2.jpg” title_text=”Click to download” url=”https:\/\/onnik-krikorian.com\/new_site\/wp-content\/uploads\/2021\/09\/conflict_voices_december_2010-1.pdf” url_new_window=”on” align=”center” admin_label=”Image” _builder_version=”4.10.5″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_font=”Oswald|||on|||||” ul_font=”||on|on|||||” ul_font_size=”20px” custom_margin=”|||50px|false|false” global_colors_info=”{}”]

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Conflict Voices \u2013 December 2010<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_font=”||||||||” text_font_size=”15px” custom_margin=”|||50px|false|false” global_colors_info=”{}”]

<\/p>\n

Short essays on the Nagorno Karabakh Conflict
Download in English<\/a> | Russian<\/a><\/p>\n

<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/onnik-krikorian.com\/new_site\/wp-content\/uploads\/2021\/09\/book-new-1.jpg” title_text=”Click to download” url=”https:\/\/onnik-krikorian.com\/new_site\/wp-content\/uploads\/2021\/09\/Conflict20Voices20May202011.pdf” url_new_window=”on” align=”center” _builder_version=”4.10.5″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_font=”Oswald|||on|||||” ul_font=”||on|on|||||” ul_font_size=”20px” custom_margin=”|||50px|false|false” global_colors_info=”{}”] \n

Conflict Voices \u2013 May 2011<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_font=”||||||||” text_font_size=”15px” custom_margin=”|||50px|false|false” global_colors_info=”{}”]

<\/p>\n

Short essays on the Nagorno Karabakh Conflict
Download in English<\/a> | Russian<\/a><\/p>\n

<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Many academics argue that the influence of the media is especially strong in environments where citizens depend on a limited number of news sources. In contrast, when citizens have alternative sources of information they are less subject to the potential effects of media. 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In contrast, when citizens have alternative sources of information they are less subject to the potential effects of media. Following this argument, how affective is the media in Armenia and Azerbaijan in establishing an image of the \u201cother\u201d in an environment where over 90 percent of the populations choose television as their primary source of information on current events with over 40 percent choosing family, friends, neighbors and colleagues as their second main source?","og_url":"https:\/\/onnik-krikorian.com\/new_site\/the-media-in-armenia-and-azerbaijan-effective-or-affective\/","og_site_name":"Onnik James Krikorian - Journalist, Photojournalist, Consultant","article_published_time":"2010-12-12T19:46:00+00:00","article_modified_time":"2023-02-25T12:27:35+00:00","og_image":[{"width":800,"height":420,"url":"https:\/\/onnik-krikorian.com\/new_site\/wp-content\/uploads\/2022\/01\/og_logo-1.png","type":"image\/png"}],"author":"Arpine Porsughyan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arpine Porsughyan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onnik-krikorian.com\/new_site\/the-media-in-armenia-and-azerbaijan-effective-or-affective\/#article","isPartOf":{"@id":"https:\/\/onnik-krikorian.com\/new_site\/the-media-in-armenia-and-azerbaijan-effective-or-affective\/"},"author":{"name":"Arpine Porsughyan","@id":"https:\/\/onnik-krikorian.com\/new_site\/#\/schema\/person\/6d11a7f3a3c37271216bbb52753c5618"},"headline":"The Media in Armenia and Azerbaijan: Effective or Affective?","datePublished":"2010-12-12T19:46:00+00:00","dateModified":"2023-02-25T12:27:35+00:00","mainEntityOfPage":{"@id":"https:\/\/onnik-krikorian.com\/new_site\/the-media-in-armenia-and-azerbaijan-effective-or-affective\/"},"wordCount":977,"image":{"@id":"https:\/\/onnik-krikorian.com\/new_site\/the-media-in-armenia-and-azerbaijan-effective-or-affective\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/onnik-krikorian.com\/new_site\/wp-content\/uploads\/2022\/01\/og_logo-1.png?fit=800%2C420&ssl=1","articleSection":["Armenia","Azerbaijan","Media","Nagorno Karabakh","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/onnik-krikorian.com\/new_site\/the-media-in-armenia-and-azerbaijan-effective-or-affective\/","url":"https:\/\/onnik-krikorian.com\/new_site\/the-media-in-armenia-and-azerbaijan-effective-or-affective\/","name":"The Media in Armenia and Azerbaijan: Effective or Affective? 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